Established in 2016 on a beachside hostel with 2 pairs of huaraches, one napkin sketch, and multiple rounds of bottomless mimosas 🥂
Originally incepted as a swimwear brand, along our journey we eventually went back to our Mexican roots and pivoted to collaborating with artisan families from Michoacán, México.
Inspired by the huarache sandals we wore during our mimosa fueled brainstorm; it was inevitable that our flagship product would be huaraches. The footwear we have very fond memories of growing up with. From watching our abuelos slide on a pair and relax with an ice cold beer after the work day. Running with our own huaraches on the soft Cancún sand, feeling the sun-kissed goodness & beach breeze in our feet. And of course, how can we forget our own mothers reaching for their huaraches to discipline us? 😅